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Flower delivery across Switzerland in less than 24 hours, to Zurich, Geneva, Basel, etc.

Giving flowers is an ancient practice that has spanned time and culture. Whether to express love, celebrate a holiday or surprise a loved one, the bouquet of flowers remains a universally appreciated gift. Let's decipher together why giving flowers is so popular and how it can enrich our human interactions.

 

Reasons to give flowers

Expressing love and feelings

Flowers are often used to express feelings of love and affection. In the language of flowers, each type of flower conveys a specific message:

  • Red roses: symbolize passion and sincere love.
  • Tulips: represent the immediate declaration of love.
  • Lilies: are associated with purity and nobility of feeling.

That's why on special occasions such as Valentine's Day, anniversaries or wedding anniversaries, giving flowers is the perfect way to strengthen emotional ties.

Celebrating special occasions

Holidays and special events are also ideal occasions for bouquets. This tradition enhances the celebration and leaves a lasting impression:

  • Birthdays: A beautiful bouquet can make the day even more memorable.
  • Religious holidays: Like Easter or Christmas, when floral arrangements can embellish interiors.
  • Personal successes: Graduation, marriage or birth, all occasions worth celebrating with flowers.

Giving flowers to strengthen relationships

Surprising someone with flowers is an effective way of rekindling relationships, not just romantic ones, but also friendly and professional ones. It's a sign of caring and a desire to maintain strong ties.

Practical examples include :

  • Between colleagues: Congratulate someone on a successful promotion or project.
  • Friends: To give thanks after a service rendered or simply to show gratitude.
  • Family: Wishing good health or showing support in difficult times.

 

The symbolism of flowers

Each flower carries a unique message

The choice of flowers is not insignificant; each species and color conveys a particular meaning:

  • White roses: They embody purity, respect and humility, perfect for weddings or christenings.
  • Carnations: Vary enormously in color; red for admiration, white for good luck and pink for maternal affection.
  • The chrysanthemum: In France, it's often used to honor the memory of the departed during All Saints' Day.

Diversifying your flowers allows you to convey several layers of carefully woven messages, adding an extra emotional dimension to the gift.

The tradition of flower language

Known as "floriography", this coded language dates back to the Middle Ages. Back then, lovers used flowers to discreetly communicate their feelings, in a society where direct expression could be frowned upon. This tradition continues to this day, adding a layer of mystery and romance to the act of giving flowers.

 

The psychological impact of flowers

Effect of flowers on mood

Studies have shown that receiving flowers can have a profound and positive impact on mood. Researchers at Rutgers University have found that flowers trigger an instant emotional response, improving the mood of those who receive them in less than 5 minutes. Seeing a colorful bouquet can immediately brighten the day and reduce stress.

Creating a positive atmosphere

Flowers not only improve the mood of those who receive them, but their very presence changes the atmosphere of a room:

  • In the office: Boost productivity and encourage a harmonious atmosphere.
  • Home: Reinforcing feelings of comfort and intimacy.
  • In public places: Promote a sense of well-being and welcome.

Investing in floral arrangements not only means pleasing others, but also creating more pleasant spaces in which to live and work.

 

Choosing the right bouquet for every occasion

Adapting to the person and the event

To maximize the impact of the flowers given, it's important to choose the right varieties for the person and the occasion. Here are a few tips:

  • Knowing tastes: Find out about the person's preferences to avoid faux pas.
  • Adapt to the season: Seasonal flowers are often fresher and less expensive.
  • Take the occasion into account: Some flowers are more appropriate for specific events (e.g. white lilies for funerals).

Calling in a professional

Professional florists have irreplaceable expertise when it comes to creating personalized bouquets. They can advise on the best options for combining aesthetics, symbolism and budget. What's more, having flowers delivered by a specialist ensures the quality and impeccable presentation of the bouquet.

 

Men and flowers

Giving flowers to men

Traditionally, the gift of flowers is often associated with women. But men also appreciate this thoughtful gesture:

  • To congratulate: A professional promotion, sporting or academic success.
  • Appreciate a mentor: To emphasize the importance of their guidance and support.
  • Establishing a relationship of gratitude: Showing gratitude to a father or grandfather.

Breaking down stereotypes, giving flowers to men helps to break down traditional barriers and enrich interpersonal relationships of all kinds.

Suitable bouquets

To make the gesture even more meaningful, certain types of bouquets are more suited to men:

  • Sober bouquets: Simple and elegant, often composed of flowers in neutral colors.
  • Green plants: Symbols of permanence and stability, they are practical and decorative.
  • Exotic compositions: Use of tropical flowers to add an original, sophisticated touch.

 

Flowers as universal messengers

The universality of flowers

Irrespective of cultural and linguistic differences, flowers can be understood by everyone. Their ability to cross borders and unite hearts makes them a powerful vector of communication:

  • Intercultural weddings: Used to merge distinct traditions into a single harmonious ceremony.
  • Floral diplomacy: Offered between countries or at major conventions, flowers are synonymous with peace and mutual respect.
  • World art and festivals: Flower shows, cherry blossom festivals, showing how floral motifs transcend cultures.

Extending these gestures of empathy and recognition around the world contributes to a more understanding and inclusive global environment.

 

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