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What to give for Mother's Day?

Gift ideas based on her personality, your budget and the distance between you

What to give for Mother's Day?

In short

The best Mother's Day gift is one that shows you know her. Flowers remain the most popular choice, and for good reason: almost everyone enjoys them, they arrive on the right day and they don't take up space. You can add a small extra, or pick a gift that lasts longer.

Here are ideas sorted by personality, situation and budget. In Switzerland, Mother's Day falls on the second Sunday of May: May 9 in 2027.

Flowers, and what goes with them

Flowers, and what goes with them

A bouquet is the easiest gift to have delivered, even from far away. To round it out, add something that suits her: a box of Swiss chocolates, a scented candle, a vase or a bottle of champagne. Everything arrives together, on the same day.

Don't forget the card: it is often what she keeps. It is free with CHF 55 of flowers or more.

See our Mother's Day flowers

A gift that lasts more than a day

  • A flower subscription: a bouquet delivered every month, every two weeks or every week, for 3, 6 or 12 months. At KANEL, it costs CHF 59.90 per delivery in the classic size, delivery included. It will remind her of Mother's Day long after May.
  • A plant: it lasts for years if your mother enjoys looking after it.

Based on her personality

  • She loves simple, beautiful things: a timeless bouquet, understated and always available.
  • She has a sweet tooth: flowers with Swiss chocolates, or a meal at her favorite restaurant.
  • She has a green thumb: a plant, bulbs to plant or a visit to a botanical garden together.
  • She loves to entertain: a generous large bouquet and a bottle of champagne to share.
  • She "already has everything": give time rather than an object.

Based on your situation

  • You live far away: have the flowers delivered on Saturday, then call her on Sunday. The bouquet arrives before the day, the call on the day itself.
  • For your mother-in-law: a seasonal bouquet and a card signed by both of you. Simple and always well received.
  • For a new mom: her first Mother's Day matters. If the baby is too young to choose, write the card in the child's name.
  • For a grandmother: many families celebrate her on the same day. A compact bouquet fits easily on a small table.
  • For a mother who has lost her own mother: the day can be hard. A note that acknowledges it will mean more than a cheerful card.

Give your time

Many mothers say it: what they love most is spending time with their children. Here are a few ideas that don't have to cost much.

  • A brunch or a meal you cook, without her lifting a finger.
  • An outing she wouldn't treat herself to: a concert, an exhibition, a massage, a cooking or pottery class.
  • A walk somewhere she loves, with a picnic.
  • A whole day just the two of you, phones off.

Handmade gifts

A handmade gift is like no other. A letter telling her what she passed on to you, an annotated family photo album, a recipe from your childhood written out and cooked for her: these gifts are kept for years.

With children, a drawing, a poem learned at school or a small hand-painted pot go very well with a bouquet.

How much to spend?

There is no right amount: a small bouquet with a real letter beats a big gift without a word. As a guide at KANEL, timeless bouquets cost CHF 64.90 to 104.90 depending on size, seasonal bouquets CHF 74.90 to 124.90 and rose bouquets CHF 89.90 to 139.90, plus CHF 14.90 for delivery in Switzerland.

To choose the bouquet itself, read which bouquet to give for Mother's Day. For flower meanings, messages and order deadlines, see flowers for Mother's Day.

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