A florist in Geneva that breaks the codes of a still very traditional sector!
That was Axel's venture.
Dare to say proudly that flowers make us happy. Who hasn't felt joy, surprise or recognition after receiving a bouquet? Our eyes crease, our smile widens. We don't talk about the joy of giving for nothing!
Axel's love for nature came from his family.
When you live with florists, you live by the seasons. Axel inherited this passion for flowers and naturally joined the family business. He got to know the industry, its interests, challenges and clients. Thanks to his experience in ecommerce, he cultivated a new idea: combining his family's floral craftsmanship with modern consumer expectations.
To revolutionise the traditional model, he devised a highly modern, innovative, intuitive and sustainable model. His aim? To invite nature into your home with seasonal bouquets of fresh flowers, in a few clicks. All whilst promoting sustainability.
An ecommerce website committed to a greener future. A company with a positive impact, created to bring beauty into you and your loved ones' lives.
#1 Seasonal flowers grown as locally as possible
- Our flowers are grown less than 1000km from our studio. We also don't transport them by plane, which greatly limits carbon emissions and reduces our impact on the environment.
- We follow the seasons' natural rhythm, with a restricted offer. Our flowers are like limited editions which follow nature's patterns.
Here at Kanel, we work with and for nature. As part of our commitment to sustainability, we create and renew our arrangements every season. And you'd better believe that we're never short of ideas!
#2 Local craftsmanship and expertise!
Our company was born and established in Switzerland. From the conception of the bouquets to their delivery to your home, we favor local know-how. Our florists imagine, design and prepare your bouquets in our workshop, located in the canton of Geneva. With their expert and creative hands, they are the beating heart of Kanel. Stem after stem, they bring your desires to life.
We are dedicated to working hand in hand with the best local partners. On the one hand, to benefit from their precious knowledge and, on the other, to boost the national economy at our level.
And why "Kanel" for a florist?
Cannelle is French for cinnamon and has a beautiful sound. Odours awaken memories and cinnamon's spiced aroma invites us to travel. Close your eyes and imagine its comforting scent, full of character. Like the scent of flowers, it evokes moments rich with emotion. A childhood memory, an encounter, a special gesture.
Cinnamon is also associated with beauty and well-being. Is it not also flowers' role to bring joy to you and others? We certainly think so. We put our own creative spin on the French word and ended up with Kanel. Which is where our story began.
Emotion through the senses.
#3 A florist in Geneva in the era of time!
Thanks to our presence online and on social media, as well as our packaging which makes it possible to preserve and deliver seasonal bouquets all over Switzerland in 24 hours, our service is available to everyone, in one click!
Furthermore, we purposely restrict our range of bouquets. Why? To offer you sustainable arrangements, in harmony with nature and the seasons.
Kanel's modern, independent florists will bring a sparkle to your eyes and your heart, one bouquet at a time!
#4 Concious of the environment and its priorities
We continue to promote sustainability thanks to our zero emission local delivery model. Our innovative model aims to work towards a future which respects the environment. Our goal is to consume less CO2 than you would if you went to buy flowers yourself!
YOUR BOUQUETS ARE REINVENTED FOR EACH SEASON!
What about the future?
A variety of bouquets so you have more to choose from
Be patient, the little seeds we sowed will soon bloom and be ready to pluck. Then, at harvest time, we'll have a variety of new flowers to offer you in the form of fresh, seasonal bouquets (without ever overdoing it).
Coming (even) closer to you
Offering you new surprises
Developing our "Made in Switzerland" approach
We're full of ideas about how to better meet your needs every day. It's still a secret for now, but here's a little clue, just for you: we'd be delighted to work with even more Swiss partners, from our industry or others.