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OUR HISTORY

Revolutionising the traditional flower industry

Innovate. Rejuvenate. Reinvent floristry to bring it in line with modern Swiss society. Invite nature into your home.

That was Axel's venture.

Dare to say proudly that flowers make us happy. Who hasn't felt joy, surprise or recognition after receiving a bouquet? Our eyes crease, our smile widens. We don't talk about the joy of giving for nothing!

Axel's love for nature came from his family.

When you live with florists, you live by the seasons. Axel inherited this passion for flowers and naturally joined the family business. He got to know the industry, its interests, challenges and clients. Thanks to his experience in ecommerce, he cultivated a new idea: combining his family's floral craftsmanship with modern consumer expectations.

To revolutionise the traditional model, he devised a highly modern, innovative, intuitive and sustainable model. His aim? To invite nature into your home with seasonal bouquets of fresh flowers, in a few clicks. All whilst promoting sustainability.

An ecommerce website committed to a greener future. A company with a positive impact, created to bring beauty into you and your loved ones' lives.

Kanel was born.

OUR COMMITMENTS

#1 Seasonal flowers grown as locally as possible

All our flowers are grown with love by European producers. We do all we can to develop a sustainable model:

    • Our flowers are grown less than 1000km from our studio. We also don't transport them by plane, which greatly limits carbon emissions and reduces our impact on the environment.
    • We follow the seasons' natural rhythm, with a restricted offer. Our flowers are like limited editions which follow nature's patterns.

Here at Kanel, we work with and for nature. As part of our commitment to sustainability, we create and renew our arrangements every season. And you'd better believe that we're never short of ideas!

OUR COMMITMENTS

#2 Local craftsmanship and expertise!

Our company was born and grown in Switzerland. We work with local partners from bouquet design to their delivery at your home. Our florists design, create and prepare your bouquets in our studio in the Geneva region. They are the beating heart of Kanel, thanks to their creative, skilled hands. Stem by stem, they bring your dreams to life.

We are dedicated to working hand in hand with the best local partners. On the one hand, to benefit from their precious knowledge and, on the other, to boost the national economy at our level.

Why Kanel?

Cannelle is French for cinnamon and has a beautiful sound. Odours awaken memories and cinnamon's spiced aroma invites us to travel. Close your eyes and imagine its comforting scent, full of character. Like the scent of flowers, it evokes moments rich with emotion. A childhood memory, an encounter, a special gesture.

Cinnamon is also associated with beauty and well-being. Is it not also flowers' role to bring joy to you and others? We certainly think so. We put our own creative spin on the French word and ended up with Kanel. Which is where our story began.

Emotion through the senses.

OUR COMMITMENTS

#3 A florist that's with the times!

We are reinventing the (fabulous) floristry industry with a stylish, high-quality, 100% digital offering. We innovate to revitalise the very traditional flower industry.

Thanks to our presence online and on social media, as well as our packaging which makes it possible to preserve and deliver seasonal bouquets all over Switzerland in 24 hours, our service is available to everyone, in one click!

Furthermore, we purposely restrict our range of bouquets. Why? To offer you sustainable arrangements, in harmony with nature and the seasons.

Kanel's modern, independent florists will bring a sparkle to your eyes and your heart, one bouquet at a time!

OUR COMMITMENTS

#4 Concious of the environment and its priorities

Nature is at the heart of what we do. It provides us with our raw materials, every day. To build a greener future together, we've implemented superb initiatives such as designing fully recycled and recyclable packaging, using recycled corn-based paper for our marketing material and choosing a 100% recyclable glass vase for your bouquets.

We continue to promote sustainability thanks to our zero emission local delivery model. Our innovative model aims to work towards a future which respects the environment. Our goal is to consume less CO2 than you would if you went to buy flowers yourself!

WE REINVENT YOUR BOUQUETS EACH SEASON!

What about the future?

We have more ideas than we know what to do with! Their common aim is to share new blossoming emotions with you and to continue to do meaningful work.

A variety of bouquets so you have more to choose from

Be patient, the little seeds we sowed will soon bloom and be ready to pluck. Then, at harvest time, we'll have a variety of new flowers to offer you in the form of fresh, seasonal bouquets (without ever overdoing it).

Coming (even) closer to you

Tomorrow, we will open new studios to expand our local delivery to other cities in Switzerland and be even closer to each one of you. The goal which leaves us with butterflies in our stomach is to be able to deliver even more smiles (and flowers) the very same day!

Offering you new surprises

We're curious here at Kanel. Nature gets it: it gives us new ideas, every day. So, to allow it to flourish even more, we plan to expand our offer with gorgeous surprises to make you smile. But shhh, it's our secret.

Developing our "Made in Switzerland" approach

Every day, we work to reduce our ecological impact. Our ambition is to work hand in hand with producers who grow their flowers as close as possible to our studio in Switzerland.

We're full of ideas about how to better meet your needs every day. It's still a secret for now, but here's a little clue, just for you: we'd be delighted to work with even more Swiss partners, from our industry or others.

JOIN THE CURIOUSCLUB !

Tips, co-creation of bouquets, this newsletter is for you!

Gather tips, advice and good humour throughout the month!
Keep your eyes open: you can even help create the bouquets!

SEASONAL FLOWERS

Freshness, traceability and respect for the seasons for a reduced carbon footprint.

SWISS KNOW-HOW

Designed, produced and packed in Switzerland by our florists.

CLICK, IT'S DELIVERED!

Customised packaging and express delivery within 24 hours anywhere in Switzerland.

ALLO KANEL

A question, a recommendation or simply an opinion? Our team is at your disposal.

SEASONAL FLOWERS

Freshness, traceability and respect for the seasons for a reduced carbon footprint.

SWISS KNOW-HOW

Designed, produced and packed in Switzerland by our florists.

CLICK, IT'S DELIVERED!

Customised packaging and express delivery within 24 hours anywhere in Switzerland.

ALLO KANEL

A question, a recommendation or simply an opinion? Our team is at your disposal.

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